Welcome to the show!
I’m Keeá — a senior creative, copywriter, and producer based in Atlanta who builds ideas that move through culture, conversation, and influence the way people connect with brands.
I write, direct, and develop audience-first multi-platform campaigns across entertainment, shaping how stories show up in the world and how audiences feel about them. Most recently, that’s meant leading creative across Lifetime, with previous branded content work for major entertainment brands including Disney, AMC, FOX, and Warner Bros. Discovery.
My path started in show production and TV journalism, working across Jamaica and the UK before moving to the U.S. That background still shapes how I think. I’m naturally tuned into what people care about, what travels across audiences, and how the same idea can land differently depending on culture, context, and timing.
Moving into creative marketing never felt like a hard pivot. It was the same instinct in a new form: learn the audience, understand the culture, find the story, shape the idea, sharpen the message, and make something authentic that people actually care about.
Culture-Driven Campaigns
Audience-First Strategy
Copywriting & Scriptwriting
Concept & Narrative Development
Brand Campaign Strategy
Trailer & A/V Campaign Development
Creative Focus
On-Set Creative Direction
Social Media Strategy
Branded Content Development
Creative Strategy
Pitch & Deck Development
Full-Cycle Video Production