Selected campaigns and culturally-driven storytelling across entertainment, social, and digital.

I Killed Him in My Sleep (Trailer)

CREATIVE APPROACH

💡Concept

Turning a psychological thriller into a “did she or didn’t she?” cultural conversation

🔍Insight

Audiences are drawn to stories they can debate—especially thrillers that blur reality and perception. The more uncertainty, the more people speculate, react, and share theories in real time.

🎬Execution

Led creative development across trailers and campaign assets, building a narrative that leaned into ambiguity and tension.

  • Framed the story around the central question rather than the plot

  • Crafted pacing, reveals, and messaging to heighten intrigue

  • Directed tone and performance to maintain a sense of unease and uncertainty

  • Developed assets designed to hook audiences quickly and encourage repeat viewing

🔥Why It Works

The campaign taps into a natural audience behavior—wanting to figure it out. By centering the mystery and leaning into speculation, the creative invites conversation, reactions, and theories, making it inherently shareable across social and fan communities.

AMC’s Obsessed with the Vampire

(AMC’s Interview with the Vampire Digital Aftershow)

CREATIVE APPROACH

💡Concept

Extending Interview with the Vampire beyond the screen by turning fandom into the format, extending the story through conversation and culture

🔍Insight

For culturally resonant shows, the audience experience doesn’t end with the episode—it expands through conversation, analysis, and fandom. Viewers want to engage, react, and see their perspectives reflected back to them.

🎬Execution

Led creative development for an after-show special designed to feel like a natural extension of the fandom experience.

  • Framed the piece as a conversation rather than a recap, bringing together talent, celebrity fans, and cultural voices

  • Shaped tone and structure to feel conversational, opinionated, and rooted in fan perspective

  • Balanced humor, analysis, and character discussion to mirror how audiences engage online

  • Crafted a format that invites ongoing engagement beyond the initial viewing moment

🔥Why It Works

By meeting the audience where they already are—deep in discussion, theory, and reaction—the piece transforms passive viewing into active participation. It creates something fans can engage with, respond to, and share, extending the life of the show within culture rather than just promoting it.

Love of a Lifetime (Black Romance Overview)

CREATIVE APPROACH

💡Concept

Reframing Black romance as aspirational, soft, and culturally central.

🔍Insight

Audiences were craving softer, more nuanced, emotionally rich portrayals of Black love in contrast—moving beyond trauma or high drama toward connection, intimacy, and joy.

🎬Execution

Led creative development for campaign assets across Lifetime’s Love of a Lifetime slate, shaping a cohesive narrative across films.

  • Defined tone and storytelling approach to center emotional intimacy and relatability

  • Crafted trailers and content that highlighted character connection over plot mechanics

  • Built a consistent visual and narrative language across campaigns to establish a recognizable identity for the franchise

  • Directed messaging and pacing to feel warm, grounded, and emotionally resonant across platforms

🔥Why It Works

By tapping into a growing cultural appetite for softer, more intentional portrayals of Black relationships, the campaign creates space for audiences to see themselves reflected in a more aspirational way—driving emotional connection, shareability, and sustained engagement across social and fan communities. Highlighting recognizable talent like Toni Braxton, Taye Diggs and Garcelle Beauvais served to increase fan engagement and connection.