Welcome to the show!
I’m Keeá, a Senior Creative building ideas that don’t just show up, but actually go somewhere—into conversation, into culture, into how people engage with a brand.
I write, direct, and develop multi-platform campaigns across entertainment, shaping how stories show up in the world and how audiences connect with them.
Most recently, that’s meant leading work across Lifetime, as well as campaigns for top brands such as AMC, FOX, and Warner Bros. Discovery.
I started in show production and TV journalism, working across Jamaica and the UK before moving to the U.S. That experience still shapes how I think. I naturally look at culture from multiple angles—paying attention to what resonates, what travels, and how the same idea can land differently depending on the audience.
Moving into creative marketing didn’t feel like a pivot. It was the same instinct applied to a different space—finding the story, shaping the idea, and building something people actually care about.
The best work comes from ideas that feel like they belong in culture, not just in a campaign.
Creative Focus
On-Set Creative Direction
Branded Content Development
Creative Strategy
Pitch & Deck Development
Full-Cycle Video Production
Concept & Narrative Development
Brand Campaign Strategy
Trailer & A/V Campaign Development
Copywriting & Scriptwriting